Harry Styles‘ “Watermelon Sugar” takes the top seed on the Billboard Hot 100 songs chart, becoming his first No. 1 on the ranking, as it blasts from No. 7. Styles is the second member of One Direction to have led the Hot 100, following Zayn with “Pillowtalk” in 2016. “Watermelon Sugar,” released on Erskine/Columbia Records, is the 1,107th No. 1 in the Hot 100’s 62-year history. Here’s a deeper look at the song’s coronation.
No. 1 sales, No. 2 in airplay: “Watermelon Sugar” bounds 9-1 on the Digital Song Sales chart, up 614% to 63,000 downloads sold in the week ending Aug. 6, according to Nielsen Music/MRC Data. It pushes 3-2 on Radio Songs, up 8% to 71.7 million audience impressions in the week ending Aug. 9, and jumps 29-18 on Streaming Songs, although down 1% to 14.2 million U.S. streams in the week ending Aug. 6.
The song was on sale in Styles’ webstore via three physical/digital combination offerings during the tracking week ending Aug. 6. Consumers could buy cassette and vinyl singles (priced at $14.98-$15.98), with each purchase including a digital download; the download (the sale of which contributed to the latest tracking week) would be sent upon purchase, with physical versions due to arrive at a later date. The song (its original version and an instrumental) was also sale-priced to 69 cents at all digital retailers during the tracking week.
Styles scores his second Digital Song Sales No. 1, after “Sign of the Times” led for a week upon its debut in April 2017. On Radio Songs, he matches his best rank; prior single “Adore You” peaked at No. 2 in early July.
New videos, #WatermelonSugarDay: Further enhancing the profile for “Watermelon Sugar” in the tracking week, an official “behind the scenes” video for the song premiered July 31, while a “lost tour visual” clip arrived Aug. 3.
Plus, the hashtag #WatermelonSugarDay trended Aug. 3 (coinciding with National Watermelon Day, the slice of the year that “recognizes the refreshing summertime treat enjoyed at picnics and fairs”).
Harry’s history: As Styles achieves his first Hot 100 No. 1, he surpasses his prior best rank, earned when “Sign of the Times” debuted and peaked at No. 4 in April 2017. In his other top 10 visit as a soloist, “Adore You” reached No. 6 this April.
One Direction, two leaders: Styles becomes the second member of One Direction to have led the Hot 100, following Zayn, whose “Pillowtalk” reigned in its debut week in February 2016.
As a group, One Direction has tallied six Hot 100 top 10s, reaching a No. 2 best. Its debut smash “What Makes You Beautiful” hit No. 4 in April 2012, followed by “Live While We’re Young” (No. 3, October 2012); “Best Song Ever” (No. 2, August 2013); “Story of My Life” (No. 6, November 2013); “Drag Me Down” (No. 3, August 2015); and “Perfect” (No. 10, November 2015).
1D is, thus, now among an elite listing of groups with multiple members that have topped the Hot 100 solo. The Beatles became the first such act, when, after landing a record 20 No. 1s in 1964-70, George Harrison and Paul McCartney earned their first leaders apart from the band in 1970 and 1971, respectively. (By 1974, Ringo Starr and John Lennon also led solo.)
Sweet success: Styles’ new Hot 100 No. 1 marks the first leader with “watermelon” in its title. One such song previously hit the top 10: Mongo Santamaria Band’s “Watermelon Man” (No. 7, 1963).